These Bottles of Dom Pérignon Are Designed by Takashi Murakami

In an age where consumers crave unique experiences (often to share on social media as much as to enjoy in person), Dom Pérignon turns its campaign into an event - a limited-run “art-meets-champagne” installation that media and VIPs clamor to attend. For these rare bottles, Murakami has put his playful twist on the typically elevated Dom Pérignon branding. Designed very much in tandem with the brand, the artist’s signature smiling cartoon-like flowers adorn each label. Both the accompanying presentation boxes will be adorned with the same floral design.
The newly-decorated bottles and gift box are on sale from this month in the UK through Selfridges, where they are price at £230 for the Dom Pérignon Vintage 2015 and £410 for the Rosé Vintage 2010. This year’s tie-up dom perignon 2015 sees Dom Pérignon feature Murakami’s ‘iconic’ smiling flowers – which ‘appear like lively cartoon characters’, according to the Maison. The 2015 vintage, after a relatively mild winter, showed remarkable contrasts. Spring started with a cold spell, quickly followed by a prolonged heat wave from mid-May to mid-August, characterised by exceptionally sunny and dry conditions. Fortunately, in the second half of the month, rains ended the drought, restarting the ripening process. The excellent health of the grapes made it possible to conduct an ideal harvest cycle for almost three weeks.

Murakami’s bold  visual language infuses Dom Pérignon’s minimalist aesthetic with striking contrasts and playful intensity. The dark, elegant coffrets and bottles are reimagined through the unexpected emergence of vivid, kawaii motifs drawn from Murakami’s Superflat aesthetic. The flowers appear like lively cartoon characters – dreamlike figures of a nature in constant, vibrant blossoming. They create poetic tension, uniting Dom Pérignon’s timeless elegance with Murakami’s spirited imagination. The Dom Pérignon Limited Edition Takashi Murakami Brut 2015 is a breathtaking union of champagne artistry and contemporary design.
More than a champagne house, Dom Pérignon has consistently served as a cultural interlocutor, inviting some of the most visionary creators of our time to interpret its philosophy through their unique artistic lenses. From Andy Warhol and Jean-Michel Basquiat to Karl Lagerfeld, David Lynch, and Lenny Kravitz, the Maison has cultivated a legacy rooted not only in the art of winemaking but also in the art of collaboration. Dom Pérignon, by engaging genuine artists and creators rather than random celebrities-of-the-moment, shows respect for authenticity - which builds trust with a savvy audience. Consumers can sense that the campaign isn’t a mere celebrity cash endorsement; these collaborators were likely chosen because they resonate with Dom Pérignon’s values and have a certain integrity in their fields.
You can browse our Dom Perignon collection at a great price, and we also offer free delivery on orders over £99. An exceptionally rare Champagne, showcasing Dom Pérignon’s mastery and Murakami’s modern artistic vision. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE.

From Zoë Kravitz’s cinematic lens to Takashi Murakami’s contemporary take on art, Dom Pérignon’s latest chapter sees seven icons collaborate with the iconic maison for their latest brand campaign. This artistic  encounter perpetuates the Maison’s creative dialogue with visionary artists and reaffirms its commitment to artistic exploration, hybridity, and unclassifiable paths. “Through my collaboration with Dom Pérignon, I wanted to express a form of time travel,” Murakami explained. “I hope that people of the future, when they see it, will reimagine 2025 in their own minds,” he added.
With his Superflat distinctive visual language, Takashi Murakami reframes the codes of classical Japanese art through the lens of contemporary culture. For HNWIs and collectors, the Murakami Dom Pérignon editions are not simply celebratory bottles, but hybrid assets — liquid luxury that straddles the worlds of fine wine, contemporary art, and cultural investment. Dom Pérignon, the century-old champagne label,  has tapped blue-chip artist Takashi Murakami to create designs for two limited editions of its 2025 releases. Later this year, Dom Pérignon will unveil limited-edition design pieces in collaboration with one of the seven creators, with a live performance from another of the collaborators expected to take place in 2026. As its canvas, Murakami applies his instantly recognizable "smiling flowers" motif.
Discover the Dom Pérignon Vintage 2015 in a limited edition by Takashi Murakami. An exceptional bottle transformed into a collectible work of art for the 2025 year-end season. Our GuaranteeAt Quality Liquor Store, every bottle of Dom Pérignon Limited Edition Takashi Murakami Brut 2015 is sourced directly and handled with care.

The campaign also serves as a reminder of the long-standing connection between craftsmanship and artistry. Champagne, much like any creative medium, is shaped through patience, precision, and instinct. Dom Pérignon leans into that comparison, using its heritage as a launchpad for creative celebration. In this campaign, the bottle isn’t merely a prop—it functions as a symbol, a muse, and a vessel of legacy.